Sunday, August 20, 2017
Monday, April 18, 2016
Got AdSense Account Approved? Be Careful Of Termination
This is probably most annoying thing that happened to an AdSense publisher. If you are new AdSense publisher, there are chances that your single mistake or non awareness of Google AdSense policy can put your AdSense account banned by Google team. Here in this article I have tried to make you aware of the possible reasons, which may stop your first AdSense payment and terminate you from the program.
Generally this happens to new publishers only, because of the following possible reasons.
They are new to AdSense Publisher program and not aware of the quality, structure and strict policy of the Google AdSense program.
They might be new to internet market and not aware of possible scams and black hat strategies that may harm the ranking of website and the credibility also which results in termination of AdSense account.
Where money is involved, there are unlimited efforts of getting it through shortcut ways. To get dummy AdSense account, fast money from new AdSense account, thousands of web masters are applying for the AdSense. AdSense is committed to keep the program neat and clean for advertiser's safety and quality. Hence Google AdSense team always keeps "Red Eye" on new publisher's behavior and money making strategies. Once they found the problem with policy, they will not even think for second and terminate your form the AdSense program.
Few of the possible AdSense ban may be one or more of the following reasons. You might be also aware of this.
Duplicate or un appropriate website content.
Paid or requested traffic. Not enough Search engine traffic.
Unethical way of marketing and generating traffic to website.
Clicking your self on AdSense clicks or asking your friends to click in order to generate more income in your AdSense account.
Break of policy.
Reason may be what ever, but only one thing can save your from Google AdSense account termination as a new AdSense publisher is "Website Credibility" apart from the following all Google AdSense guide lines.
So how do I build the credibility online and be able to earn the trust worthy relationship from Google AdSense team?
Here are few AdSense tips and strategies derived from the experience and research.
There is no need to say at this time, strictly follows the AdSense policy.
Use only Ethical ways to generate traffic to your site, No Back hat SEO (Search Engine Optimization) tricks.
Avoid using, automatic content generator, content re-writer or backlink generator and any kind of automated tool that works in unethical way or you are not aware of how that tool works.
Do not rush behind the money. Once you got your AdSense account approved, monetize your blog / website and keep working slowly and smartly. Remove all AdSense payment hold and wait for your first AdSense income. Do not play much with the AdSense ad codes and placement before receiving your first payment from AdSense, not because it's not allowed but because you might make an self click or any other mistake accidentally resulting in break of AdSense policy and hence termination of account.
Hope this AdSense guide will the new publishers in getting success with the first payment from AdSense without any risk of termination. Share your AdSense experience and comments on this article here.
Generally this happens to new publishers only, because of the following possible reasons.
They are new to AdSense Publisher program and not aware of the quality, structure and strict policy of the Google AdSense program.
They might be new to internet market and not aware of possible scams and black hat strategies that may harm the ranking of website and the credibility also which results in termination of AdSense account.
Where money is involved, there are unlimited efforts of getting it through shortcut ways. To get dummy AdSense account, fast money from new AdSense account, thousands of web masters are applying for the AdSense. AdSense is committed to keep the program neat and clean for advertiser's safety and quality. Hence Google AdSense team always keeps "Red Eye" on new publisher's behavior and money making strategies. Once they found the problem with policy, they will not even think for second and terminate your form the AdSense program.
Few of the possible AdSense ban may be one or more of the following reasons. You might be also aware of this.
Duplicate or un appropriate website content.
Paid or requested traffic. Not enough Search engine traffic.
Unethical way of marketing and generating traffic to website.
Clicking your self on AdSense clicks or asking your friends to click in order to generate more income in your AdSense account.
Break of policy.
Reason may be what ever, but only one thing can save your from Google AdSense account termination as a new AdSense publisher is "Website Credibility" apart from the following all Google AdSense guide lines.
So how do I build the credibility online and be able to earn the trust worthy relationship from Google AdSense team?
Here are few AdSense tips and strategies derived from the experience and research.
There is no need to say at this time, strictly follows the AdSense policy.
Use only Ethical ways to generate traffic to your site, No Back hat SEO (Search Engine Optimization) tricks.
Avoid using, automatic content generator, content re-writer or backlink generator and any kind of automated tool that works in unethical way or you are not aware of how that tool works.
Do not rush behind the money. Once you got your AdSense account approved, monetize your blog / website and keep working slowly and smartly. Remove all AdSense payment hold and wait for your first AdSense income. Do not play much with the AdSense ad codes and placement before receiving your first payment from AdSense, not because it's not allowed but because you might make an self click or any other mistake accidentally resulting in break of AdSense policy and hence termination of account.
Hope this AdSense guide will the new publishers in getting success with the first payment from AdSense without any risk of termination. Share your AdSense experience and comments on this article here.
Don't Settle For Cents With AdSense - 8 Things You Need to Know For Success With AdSense Websites
Now that I've got your attention I know you're wondering why anyone would want to go into an internet business that's only going to make you "cents". The fact is that lots of people all over the internet are building massive fortunes with the virtual AdSense empires. It's not unheard of to build a six or seven figure income in a relatively short period of time if you follow these "dos" and "Don'ts" of how to use AdSense.
People that tell you AdSense is dead or AdSense doesn't work are just not building their empires the right way and understanding how to make AdSense work.
Here's my list of my top "Dos" and "Don'ts" for generating revenue with your AdSense websites:
1. Don't put AdSense on your primary income generating pages (ie: sales pages, landing pages, etc.). If the intent of the page is to make income from your own product or an affiliate product, you do not want to have AdSense on the page. Why set yourself and your page up to earn just a few cents from a click of an AdSense ad when you could be making much much more money by selling your own/affiliate products from that page. AdSense ads on income generating pages are distracting to the visitors and may result in you losing your visitor and your sale altogether. Once an AdSense ad is clicked on they are taken off of your page you've potentially lost a sale. Sure, you'll get those few cents or dollars for the AdSense click, but is it worth it to risk losing the bigger sale? You need to understand that clicks on AdSense ads take visitors away from the page they are on.
2. Don't stick up a simple one page website with tons of Google AdSense on it and expect to make money from that page. The more pages you have on your website and the more good and relevant content you provide to your visitors, the more page views from that visitor and the greater the potential they will click on an AdSense ad and you earn money from that visitor. Additionally more pages and more contents means more relevant AdSense ads which increases your Click Through Rates. It is very difficult to get a single page website indexed and optimized for any of the search engines so the more pages you have the better your chances of getting ranked by the major search engines.
3. Don't ever ever click on your own website AdSense ads, or for that matter encourage your friends or associates to click them on for you. This is a total violation of Google AdSense and your account will be ripped away immediately if Google determines there is suspicious click throughs on your websites. Once Google cancels your AdSense account it takes an act of God to get it back, so RESIST all temptation to click on any of your own AdSense ads.
4. Do update your websites and keep them fresh with new content. Google loves it when you add new content to your websites. You might even want to consider adding a blog and a forum to your AdSense websites. Blogs and forums are great sources of new updated content. If you add a blog make sure you add it right to your websites, ie: mydomain.com/blog
5. Do take all of the articles you write for your website content and submit them to the article directories. My favorite article directories are EzineArticles.com, Goarticles.com, Articlecity.com, Ideamarketers.com and now the newest one Affsphere.com. Once your articles are approved by the article sites you'll start to see results in the search engines. In addition other website owners and bloggers that pick up your articles to add to their sites will provide backlinks to your AdSense Niche Sites from the links you provide in your "resource box" and the more backlinks you receive the higher your site will rank in the search engines. Do write lots and lots of articles and keep submitting them on a regular basis. These same articles can be added to your website as new content and visa versa so you only have to write the content once and use it twice.
6. Do Blog about your AdSense websites. The 200 Instant AdSense Niche Templates I'm offering have matching Wordpress Templates. If you use the AdSense template to build a niche in "Afghans" for example, then you'll also have a matching "Afghan" Wordpress Template. Blogging is a great way to improve your search engine rankings and get additional backlinks to your AdSense websites. In addition by adding the blog as a page of your original AdSense website you will be continuously adding new content.
7. Do build your AdSense websites with the primary intent to provide good content and earn revenues with AdSense. If you spend the time developing an informative website and drive free traffic to it you will make money with AdSense. Some niches will make more money than others...but your cost to develop these AdSense sites is your time so every "Cent" you earn is just pure profit beyond the cost of your time.
8. Do build an empire of AdSense sites. You can build your own virtual empire of 200 niche websites with the templates I'm offering. The more sites you build, the more AdSense revenue you will earn. If you build 10 sites that earn you $30 per month then that's an extra $300 per month of auto-pilot income. If those same sites are making $50 per month then that's $500, and so on and so on. You do the math. You're not going to make a fortune from one single AdSense websites, but realize the power of building lots of AdSense websites and multiplying your income with each site you build. The more you build and optimize the more you earn. The object is to build...optimize...rinse...and repeat....over and over again. The more you build niche sites with AdSense then obviously the more AdSense revenue you will earn...and this is revenue that will continue month after month after month. There's virtually no end!
If you're considering adding AdSense as an additional source of revenue to your internet business then you should consider getting your hands on these 200 AdSense Templates that have been professionally optimized for AdSense and the search engines. These website templates make building your own virtual real estate empire easy and in addition to that they have resell rights so you'll have your own product to sell. Why spend weeks and months studying and using trial and error to determine proper AdSense ad placement? These 200 niche templates that already have the AdSense correctly built into them. You can have your first site up and online in less than a day. Oh, and they also have resell rights!
People that tell you AdSense is dead or AdSense doesn't work are just not building their empires the right way and understanding how to make AdSense work.
Here's my list of my top "Dos" and "Don'ts" for generating revenue with your AdSense websites:
1. Don't put AdSense on your primary income generating pages (ie: sales pages, landing pages, etc.). If the intent of the page is to make income from your own product or an affiliate product, you do not want to have AdSense on the page. Why set yourself and your page up to earn just a few cents from a click of an AdSense ad when you could be making much much more money by selling your own/affiliate products from that page. AdSense ads on income generating pages are distracting to the visitors and may result in you losing your visitor and your sale altogether. Once an AdSense ad is clicked on they are taken off of your page you've potentially lost a sale. Sure, you'll get those few cents or dollars for the AdSense click, but is it worth it to risk losing the bigger sale? You need to understand that clicks on AdSense ads take visitors away from the page they are on.
2. Don't stick up a simple one page website with tons of Google AdSense on it and expect to make money from that page. The more pages you have on your website and the more good and relevant content you provide to your visitors, the more page views from that visitor and the greater the potential they will click on an AdSense ad and you earn money from that visitor. Additionally more pages and more contents means more relevant AdSense ads which increases your Click Through Rates. It is very difficult to get a single page website indexed and optimized for any of the search engines so the more pages you have the better your chances of getting ranked by the major search engines.
3. Don't ever ever click on your own website AdSense ads, or for that matter encourage your friends or associates to click them on for you. This is a total violation of Google AdSense and your account will be ripped away immediately if Google determines there is suspicious click throughs on your websites. Once Google cancels your AdSense account it takes an act of God to get it back, so RESIST all temptation to click on any of your own AdSense ads.
4. Do update your websites and keep them fresh with new content. Google loves it when you add new content to your websites. You might even want to consider adding a blog and a forum to your AdSense websites. Blogs and forums are great sources of new updated content. If you add a blog make sure you add it right to your websites, ie: mydomain.com/blog
5. Do take all of the articles you write for your website content and submit them to the article directories. My favorite article directories are EzineArticles.com, Goarticles.com, Articlecity.com, Ideamarketers.com and now the newest one Affsphere.com. Once your articles are approved by the article sites you'll start to see results in the search engines. In addition other website owners and bloggers that pick up your articles to add to their sites will provide backlinks to your AdSense Niche Sites from the links you provide in your "resource box" and the more backlinks you receive the higher your site will rank in the search engines. Do write lots and lots of articles and keep submitting them on a regular basis. These same articles can be added to your website as new content and visa versa so you only have to write the content once and use it twice.
6. Do Blog about your AdSense websites. The 200 Instant AdSense Niche Templates I'm offering have matching Wordpress Templates. If you use the AdSense template to build a niche in "Afghans" for example, then you'll also have a matching "Afghan" Wordpress Template. Blogging is a great way to improve your search engine rankings and get additional backlinks to your AdSense websites. In addition by adding the blog as a page of your original AdSense website you will be continuously adding new content.
7. Do build your AdSense websites with the primary intent to provide good content and earn revenues with AdSense. If you spend the time developing an informative website and drive free traffic to it you will make money with AdSense. Some niches will make more money than others...but your cost to develop these AdSense sites is your time so every "Cent" you earn is just pure profit beyond the cost of your time.
8. Do build an empire of AdSense sites. You can build your own virtual empire of 200 niche websites with the templates I'm offering. The more sites you build, the more AdSense revenue you will earn. If you build 10 sites that earn you $30 per month then that's an extra $300 per month of auto-pilot income. If those same sites are making $50 per month then that's $500, and so on and so on. You do the math. You're not going to make a fortune from one single AdSense websites, but realize the power of building lots of AdSense websites and multiplying your income with each site you build. The more you build and optimize the more you earn. The object is to build...optimize...rinse...and repeat....over and over again. The more you build niche sites with AdSense then obviously the more AdSense revenue you will earn...and this is revenue that will continue month after month after month. There's virtually no end!
If you're considering adding AdSense as an additional source of revenue to your internet business then you should consider getting your hands on these 200 AdSense Templates that have been professionally optimized for AdSense and the search engines. These website templates make building your own virtual real estate empire easy and in addition to that they have resell rights so you'll have your own product to sell. Why spend weeks and months studying and using trial and error to determine proper AdSense ad placement? These 200 niche templates that already have the AdSense correctly built into them. You can have your first site up and online in less than a day. Oh, and they also have resell rights!
The Full Adsense Formula - No Tricks
Adsense is the best income generating program ever spawned! Why?
There is no product or service to promote. Only your domain. Webspace, an AdSense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is AdSense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the AdSense formula and it's variables. The sky's the limit with Google AdSense
Learn The AdSense Craft.
You can't cheat your way to success or for some a healthy AdSense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the AdSense formula and all the AdSense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.
The AdSense Variables
TT(High CTR) + Content = AdSense Earnings
Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the AdSense code.
TT - Highly Targeted Traffic
Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the AdSense Formula is the key to your success. Why refer to them as variables, because these AdSense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each AdSense variable then you will in turn receive a healthy fast growing AdSense income. Now that we have an understanding let's evaluate this "Adsense Formula."
AdSense Content
Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. AdWords is ying and AdSense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying AdSense ads, not .15 AdSense ads from some beginner with one of your terms in their AdWords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.
AdSense CTR
Optimal AdSense ad placement is the heart of high AdSense ctr. There are four locations on a webpage the receives the most clicks.
1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.
2. All along side the left column.
3. In your content, if very interesting and informative.
4. At the end of your content after a reader finishes.
AdSense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.
The link color should match your site's links, but blue and red work the best. Incredibly Increase your AdSense ctr up to 400% by placing related images above or to the left of AdSense ads.
Highly Targeted Traffic
Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an AdSense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an AdSense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.
In my experience TrafficSwarm is the only echange that will get you clicks without getting your adsense account terminated.
I have given you the full adsense formula in detail, but for more info please visit Adsense Secret Tips.
There is no product or service to promote. Only your domain. Webspace, an AdSense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is AdSense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the AdSense formula and it's variables. The sky's the limit with Google AdSense
Learn The AdSense Craft.
You can't cheat your way to success or for some a healthy AdSense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the AdSense formula and all the AdSense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.
The AdSense Variables
TT(High CTR) + Content = AdSense Earnings
Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the AdSense code.
TT - Highly Targeted Traffic
Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the AdSense Formula is the key to your success. Why refer to them as variables, because these AdSense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each AdSense variable then you will in turn receive a healthy fast growing AdSense income. Now that we have an understanding let's evaluate this "Adsense Formula."
AdSense Content
Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. AdWords is ying and AdSense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying AdSense ads, not .15 AdSense ads from some beginner with one of your terms in their AdWords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.
AdSense CTR
Optimal AdSense ad placement is the heart of high AdSense ctr. There are four locations on a webpage the receives the most clicks.
1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.
2. All along side the left column.
3. In your content, if very interesting and informative.
4. At the end of your content after a reader finishes.
AdSense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.
The link color should match your site's links, but blue and red work the best. Incredibly Increase your AdSense ctr up to 400% by placing related images above or to the left of AdSense ads.
Highly Targeted Traffic
Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an AdSense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an AdSense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.
In my experience TrafficSwarm is the only echange that will get you clicks without getting your adsense account terminated.
I have given you the full adsense formula in detail, but for more info please visit Adsense Secret Tips.
Thursday, April 14, 2016
Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later
Why should my business have a responsive web design?
Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business owner, you'll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you'll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you'll need it too.
Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you'd offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won't hang around, they'll simply click away and complete the action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time - sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site - for example, can a user complete the action they would like to?
Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you'll lose a considerable amount of traffic, as people naturally select links from the first page.
Google have also pointed out that companies which have a single responsive website - rather than one standard and one mobile version - are far easier for their bots to discover, because there is just one URL.
If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.
Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you'll need responsive design to produce a consistent web appearance; however your clients reach you.
In today's market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Responsive web design features
Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.
However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.
Responsive web designers believe that their clients' web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user's actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.
In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.
Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.
Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.
The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.
Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.
When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.
If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you'll understand why responsive design is considered good practice for the majority of website owners.
Responsive web design Vs Mobile web design
Until quite recently, mobile web design was considered far more relevant to modern consumers than it's responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.
In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.
Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets - instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.
Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.
Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.
Responsive web design statistics
When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?
The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.
Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.
Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it's fair to assume that people's expectations have increased since this study was compiled.
Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.
Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.
If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they'll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to - wherever they happen to be.
Author
Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UK. Duncan helps small and medium sized businesses with customised websites and online marketing.
If you need help with Responsive web design get in contact with Mediatopia who will happily help and answer any questions you have regarding this topic.
Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business owner, you'll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you'll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you'll need it too.
Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you'd offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won't hang around, they'll simply click away and complete the action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time - sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site - for example, can a user complete the action they would like to?
Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you'll lose a considerable amount of traffic, as people naturally select links from the first page.
Google have also pointed out that companies which have a single responsive website - rather than one standard and one mobile version - are far easier for their bots to discover, because there is just one URL.
If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.
Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you'll need responsive design to produce a consistent web appearance; however your clients reach you.
In today's market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Responsive web design features
Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.
However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.
Responsive web designers believe that their clients' web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user's actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.
In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.
Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.
Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.
The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.
Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.
When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.
If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you'll understand why responsive design is considered good practice for the majority of website owners.
Responsive web design Vs Mobile web design
Until quite recently, mobile web design was considered far more relevant to modern consumers than it's responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.
In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.
Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets - instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.
Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.
Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.
Responsive web design statistics
When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?
The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.
Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.
Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it's fair to assume that people's expectations have increased since this study was compiled.
Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.
Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.
If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they'll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to - wherever they happen to be.
Author
Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UK. Duncan helps small and medium sized businesses with customised websites and online marketing.
If you need help with Responsive web design get in contact with Mediatopia who will happily help and answer any questions you have regarding this topic.
Select Your Best Web Designer for It Can Make or Break Your Online Business!
It is negative thinking to say that as of today more than 1 billion websites have been floated; and thus Internet Marketing has become heavily competitive. Instead, the positive side is there are billions of consumers out there, spread in all the countries of the world, as never before. This excellent opportunity can be used to your business advantage. How formidable it is?
If you are really bent upon meeting with success online, and stave off the challenges posed by your competitors, you have to act smart and select the right web designer, from among the numerous web development services. Only this will create your website that fulfills the objectives of a successful website.
Selection criteria for a best web designer:
There are lots of web designer services online. So you should determine first what you are looking for. If you want a demographic-specific web developer, start your search accordingly. For example, if you want to locate a website developer in any part the world, narrow down your search only to that country. (Here is interesting information relating to web development. Singapore Government offers liberal Grants under Productivity and Innovation Credit Scheme - PIC - for business community, to offset the expenses relating to designing and development).
While making the search for web designer services, the main focal points should be -
- Whether they are affordable?
- Can they create websites that stand out?
- Will their designs perform?
- Will the website be found by visitors?
- Whether the Website Design will reward expected results?
- Whether the website development services provides comprehensive services?
Now let us see each of the above questions in detail.
Affordability of web development:
In any business, including online business, cost consideration is vital. You cannot pour out money blindly in the initial stages, if you want to be successful in any business. Online business starts with designing an eye-pleasing, clutter-free, purposeful and technically-sound website. Your website is your online business address; a shop-front; it is the place where you have to take back your Return on Investment (ROI) from.
The web designer you select should be able to create a website, which has all the above qualities; and yet the prices charged should be comparably competitive, if not cheap. You cannot compromise on quality for "cheaper" web designer. So check and compare the cost the prospective designer is charging, with other website designer services and select the best.
Your website should stand out:
Anything that is out of the ordinary catches attention easily. Instead of drudging into the old and worn-out path, your website should be innovative, consumer-oriented, and should be truthful and down-to-earth on its approach and activities. Simply put, your customers should love your website.
Create a Performing Website:
The website's performance is gauged by its simplicity and functionality. Your web designer should take care to see that your website functions well after uploading online, and should continuously monitor its performance always. Fixing up defects and glitches should be done then and there and consistently. They should be available for contact 24 hours every day.
Accessibility of web visitors:
Today Responsive Website is the buzz-word. It means visitors from all countries through sophisticated servers and computing devices, including billions of Smart Phones should easily access the website, in macro-seconds. Only the web designer can make it possible by proper coding and programming the website design efficiently and effectively.
Result-oriented Design:
Web-visitor traffic is diverted to your site through Search Engines. The crawlers of popular Search Engines pose many challenges to web designer services, in creating a website that gets the immediate attention of these crawlers. Then only they award high ranking, pick the website-link and publish it on the top-page of Search Engine Indices.
Visitor enjoys good experience from a well-designed website, easy-navigation, trouble-free functionality and availability of all required details. This happy consumer-experience is vital for growth of volume of any business.
The web-visitor traffic in crowds, conversion of the visitors into buyers first and then becoming loyal customers permanently, as also bragging about their happy experience with their friends and relatives - everything depends upon innovative, technically-sound, well configured software-rich and functioning website design. This is how a web designer can make or break your online business success.
Web Designer providing comprehensive services:
The web designer you choose should be able to take up and deliver, all the other related services to web design. Their professionals should be well-versed in implementing and configuring latest technology applications, like eCommerce software solutions, SEO Services including consultation, On-page SEO, technical audit, key word research, content development and link-building etc.
Go and find a web designer who rises to your above standards and specifications - you will ensure your website's success 100%.
Sabih Khan the author of this article is a professional from http://www.web-designer.com.sg/ voted as Singapore's Top Web Design Company. You are welcome for cost-effective, consumer-oriented, performing website design, at any time and every time.
If you are really bent upon meeting with success online, and stave off the challenges posed by your competitors, you have to act smart and select the right web designer, from among the numerous web development services. Only this will create your website that fulfills the objectives of a successful website.
Selection criteria for a best web designer:
There are lots of web designer services online. So you should determine first what you are looking for. If you want a demographic-specific web developer, start your search accordingly. For example, if you want to locate a website developer in any part the world, narrow down your search only to that country. (Here is interesting information relating to web development. Singapore Government offers liberal Grants under Productivity and Innovation Credit Scheme - PIC - for business community, to offset the expenses relating to designing and development).
While making the search for web designer services, the main focal points should be -
- Whether they are affordable?
- Can they create websites that stand out?
- Will their designs perform?
- Will the website be found by visitors?
- Whether the Website Design will reward expected results?
- Whether the website development services provides comprehensive services?
Now let us see each of the above questions in detail.
Affordability of web development:
In any business, including online business, cost consideration is vital. You cannot pour out money blindly in the initial stages, if you want to be successful in any business. Online business starts with designing an eye-pleasing, clutter-free, purposeful and technically-sound website. Your website is your online business address; a shop-front; it is the place where you have to take back your Return on Investment (ROI) from.
The web designer you select should be able to create a website, which has all the above qualities; and yet the prices charged should be comparably competitive, if not cheap. You cannot compromise on quality for "cheaper" web designer. So check and compare the cost the prospective designer is charging, with other website designer services and select the best.
Your website should stand out:
Anything that is out of the ordinary catches attention easily. Instead of drudging into the old and worn-out path, your website should be innovative, consumer-oriented, and should be truthful and down-to-earth on its approach and activities. Simply put, your customers should love your website.
Create a Performing Website:
The website's performance is gauged by its simplicity and functionality. Your web designer should take care to see that your website functions well after uploading online, and should continuously monitor its performance always. Fixing up defects and glitches should be done then and there and consistently. They should be available for contact 24 hours every day.
Accessibility of web visitors:
Today Responsive Website is the buzz-word. It means visitors from all countries through sophisticated servers and computing devices, including billions of Smart Phones should easily access the website, in macro-seconds. Only the web designer can make it possible by proper coding and programming the website design efficiently and effectively.
Result-oriented Design:
Web-visitor traffic is diverted to your site through Search Engines. The crawlers of popular Search Engines pose many challenges to web designer services, in creating a website that gets the immediate attention of these crawlers. Then only they award high ranking, pick the website-link and publish it on the top-page of Search Engine Indices.
Visitor enjoys good experience from a well-designed website, easy-navigation, trouble-free functionality and availability of all required details. This happy consumer-experience is vital for growth of volume of any business.
The web-visitor traffic in crowds, conversion of the visitors into buyers first and then becoming loyal customers permanently, as also bragging about their happy experience with their friends and relatives - everything depends upon innovative, technically-sound, well configured software-rich and functioning website design. This is how a web designer can make or break your online business success.
Web Designer providing comprehensive services:
The web designer you choose should be able to take up and deliver, all the other related services to web design. Their professionals should be well-versed in implementing and configuring latest technology applications, like eCommerce software solutions, SEO Services including consultation, On-page SEO, technical audit, key word research, content development and link-building etc.
Go and find a web designer who rises to your above standards and specifications - you will ensure your website's success 100%.
Sabih Khan the author of this article is a professional from http://www.web-designer.com.sg/ voted as Singapore's Top Web Design Company. You are welcome for cost-effective, consumer-oriented, performing website design, at any time and every time.
Tuesday, April 05, 2016
What Is Graphic Design: History And Origins
Graphic design is a profession whose business is the act of designing, programming, and create visual communications, generally produced by industrial means and intended to convey specific messages to specific social groups, with a clear purpose. This is the activity that enables graphically communicate ideas, facts and values processed and synthesized in terms of form and communication, social, cultural, economic, aesthetic and technological. Also known as visual communication design, because some associate the word figure only to the printing industry, and understand that visual messages are channeled through many media, not just print.
Given the massive and rapid growth in the exchange of information, the demand for graphic designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
Some classifications are widely used graphic design: advertising design, editorial design, corporate identity design, web design, packaging design, typographic design, signage design, multimedia design, among others.
Graphic Design History
The definition of the graphic design profession is rather recent, in what concerns their preparation, their activities and goals. Although there is no consensus on the exact date of the birth of graphic design, some dating during the interwar period. Others understand that begins to identify as such to the late nineteenth century.
Arguably specific graphic communications purposes have their origin in Paleolithic cave paintings and the birth of written language in the third millennium BC. C. But the differences in working methods and training required auxiliary sciences are such that it is not possible to clearly identify the current graphic designer with prehistoric man, with xylograph fifteenth century or the lithographer 1890.
The diversity of opinion reflects the fact that some see as a product of graphic design and all other graphical demonstration only those that arise as a result of the application of a model of industrial production, those visual manifestations that have been "projected" contemplating needs of different types: productive symbolic ergonomic contextual etc.
Background
A page from the Book of Kells: Folio 114, with decorated text contains the Tunc dicit illis. An example of art and page layout of the Middle Ages.
The Book of Kells - A Bible handwritten richly illustrated by Irish monks in the ninth century CE-is for some a very beautiful and early example of graphic design concept. It is a graphic demonstration of great artistic value, high quality, and that even a model for learning to design-for even surpasses in quality to many of the current-editorial productions, and also from a functional point of view contemporary This graphic piece responds to all needs presented the team of people who made it, however others believe that it would be graphic design product, because they understand that their design is not adjusted to the idea of current graphic design project.
The history of typography-and by transitive, also the history of the book-is closely linked to graphic design, this may be because there are virtually no graphics designs that do not include such items graphics. Hence, when talking about the history of graphic design, typography also cited the Trajan column, medieval miniatures, Johannes Gutenberg's printing press, the evolution of the book industry, the posters Parisian Arts Movement and Crafts (Arts and Crafts), William Morris, Bauhaus, etc.. "
The introduction of movable type by Johannes Gutenberg made books cheaper to produce, and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used), or Humanist, due to the predominant philosophical school of the time.
After Gutenberg, no significant changes were seen until the late nineteenth century, particularly in Britain, there was an effort to create a clear division between the fine and applied arts.
In the 19th Century
First page of the book "The Nature of Gothic" by John Ruskin, published by the Kelmscott Press. The Arts and Crafts intended to revive the medieval art, inspiration in nature and manual labor.
During the nineteenth century visual message design was entrusted alternately two professionals: the artist or the publisher. The first was formed as an artist and the second as a craftsman, often both in the same schools of arts and crafts. For the printer as art was the use of ornaments and selecting fonts printed in his compositions. The artist saw typography as a child and paying more attention to ornamental and illustrative elements.
Between 1891 and 1896, the William Morris Kelmscott Press published some of the most significant graphic products Arts and Crafts Movement (Arts and Crafts), and established a lucrative business based on the design of books of great stylistic refinement and selling them to the upper classes as luxury items. Morris proved that a market existed for works of graphic design, establishing the separation of design from production and the fine arts. The work of the Kelmscott Press is characterized by its recreation of historic styles, especially medieval.
First Vanguards
Poster for the Moulin Rouge in Paris. Made by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau, graphic design and visual clarity gained by the composition.
Isotype of the Bauhaus. Founded in 1919 by Walter Gropius, is considered the birthplace of the graphic design profession.
Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization, expresses the spirit of the Dada movement, irrationality, for freedom and oppose the status quo and visual expressions of the time.
Corporate identity design for Lufthansa, by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design, since there is outlined the design profession through scientific methodology.
Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s.
The design of the early twentieth century, as well as the fine arts of the same period, was a reaction against the decadence of typography and design of the late nineteenth century.
The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design, synonymous with good design, it was an idea that was maintained until the late nineteenth century. The Art Nouveau, with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity, did so within a strong visual consistency, discarding the variation of typographic styles in one graphic piece.
Art movements of the second decade of the twentieth century and the political turmoil that accompanied them, generated dramatic changes in graphic design. The Dada, De Stijl, Suprematism, Cubism, Constructivism, Futurism, the Bauhaus and created a new vision that influenced all branches of the visual arts and design. All these movements opposed to the decorative arts and popular, as well as the Art Nouveau, which under the influence of the new interest in geometry evolved into the Art Deco. All these movements were a revisionist and transgressive spirit in all arts of the time. This period also publications and manifestos proliferated through which artists and educators expressed their opinions.
During the 1930s developed for the composition interesting aspects of graphic design. The graphic style change was significant because it shows a reaction against eclecticism ornamentalist organicism and the time and proposes a more stripped and geometric. This style, connected with Constructivism, Suprematism, Neoplasticism, De Stijl and Bauhaus exerted a lasting influence and inescapable in the development of twentieth century graphic design. Another important element in relation to professional practice, was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl.
The symbol of modern typography is the sans serif font or serif, inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston, author of the font for the London Underground, and Eric Gill.
Design Schools
Jan Tschichold embodied the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy presented in this book, calling it fascist, but remained very influential. Herbert Bayer, who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus, created the conditions for a new profession: the graphic designer. He put the subject "Advertising" in the education program including, among other things, the analysis of advertising media and the psychology of advertising. Notably, the first to define the term Graphic Design was the designer and typographer William Addison Dwiggins in 1922.
Thus Tschichold, Herbert Bayer, László Moholy-Nagy, and El Lissitzky became parents of graphic design as we know it today. They pioneered production techniques and styles that have been using later. Today, computers have dramatically altered production systems, but the approach that contributed to experimental design is more relevant than ever dynamism, experimentation and even very specific things like choosing fonts (Helvetica is a revival, originally a Typography design based on the nineteenth-century industrial) and orthogonal compositions.
In the years following the modern style gained acceptance, while stagnated. Notable names in modern design midcentury are Adrian Frutiger, designer of the typefaces Univers and Frutiger, and Josef Müller-Brockmann, large poster of the fifties and sixties.
The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding, the HFG distanced himself from a possible affiliation with advertising. At the beginning, the department concerned was called Visual Design, but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication, modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm, decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems, plans for technical equipment, or visual translation of scientific content. Until that time were not systematically taught these areas in any other European school. In the early '70s, members of the Bund Deutscher Grafik-Designer (Association of German graphic designers), unveiled several features of their professional identity, as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising, now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity.
Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics. In a seminar held at the HFG Ulm in 1956, Maldonado proposed modernizing rhetoric, classical art of persuasion. Maldonado Bonsiepe and then wrote several articles on semiotics and rhetoric for Uppercase English publication and Ulm magazine that would be an important resource for designers to that area. Bonsiepe suggested that it was necessary to have a modern system of rhetoric, semiotics updated as a tool to describe and analyze the phenomena of advertising. Using this terminology, could expose the "ubiquitous structure" of a message publicitario.5
The idea of simplicity and good design feature continued this for many years, not only in the design of alphabets but also in other areas. The tendency to simplify influenced all means at the forefront of design in the 1950s. At that time, developed a consensus that simple, not only was the equivalent of good, but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However, recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability.
Second Vanguards
Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf, who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics, these designs served more to ratify the modern movement to rebel against him.
An important milestone was the publication of the Manifesto, first things first (1964), which was a call for a more radical form of graphic design, criticizing the idea of design in series worthless. He had a massive influence on a new generation of graphic designers, contributing to the emergence of publications such as Emigre magazine.
Another notable designer of the late twentieth century is Milton Glaser, who designed the unmistakable I Love NY campaign (1973), and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies.
The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century, technology played a similar role, but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon, when computer memory was measured in kilobytes and typefaces were created by dots. She and her husband, Rudy VanderLans, founded the pioneering Emigre magazine and type foundry of the same name. They played with the extraordinary limitations of computers, releasing a great creative power. Emigre magazine became the bible of digital design.
David Carson is the culmination of the movement against contrition sobriety and modern design. Some of his designs for Raygun magazine are intentionally illegible, designed to be more visual than literary experiences.
Present Times
Today, much of the work of graphic designers is assisted by digital tools. The graphic design has changed enormously because of computers. From 1984, with the appearance of the first desktop publishing systems, personal computers gradually replaced all analog in nature technical procedures for digital systems. Thus computers have become indispensable tools and, with the advent of hypertext and the web, its functions have been extended as a means of communication. In addition, the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time, motion and interactivity. Even so, the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended, the fundamental concepts that allow us to understand human communication remain the same.
Job performance and skills
The ability to design is not innate, but acquired through practice and reflection. Still, it remains an option, one thing potentially. To exploit this power is necessary continuing education and practice, as it is very difficult to acquire by intuition. Creativity, innovation and lateral thinking are key skills for graphic designer job performance. Creativity in design exists within established frames of reference, but more than anything, is a cultivated skill to find unexpected solutions to seemingly intractable problems. This translates into design work of the highest level and quality. The creative act is the core of the design process manager but creativity itself is not an act of design. However, creativity is not exclusive graphics performance and no profession, although it is absolutely necessary for the proper performance of the design work.
The role that the graphic designer in the process of communication is the encoder or interpreter works in the interpretation, organization and presentation of visual messages. His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications, with its production and evaluation. The design work is always based on customer demand, demand which eventually established linguistically, either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration.
The professional graphic design rarely works with nonverbal messages. At times the word appears briefly, and in other texts appears as complex. The editor is in many cases an essential member of the communications team.
The design activity often requires the participation of a team of professionals, such as photographers, illustrators, technical illustrators, including professionals with less related to visual message. The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus, coordinates its research, design and production, making use of information or specialists in accordance with the requirements of different projects.
Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography, freehand drawing, technical drawing, descriptive geometry, psychology of perception, Gestalt psychology, semiology, typography, technology and communication.
The professional graphic design is a visual communications specialist and his work is related to all steps of the communication process, in which context, the action of creating a visual object is only one aspect of that process. This process includes the following:
Defining the problem.
Targeting.
Conception of communication strategy.
Display.
Schedule Production.
Monitoring Production.
Evaluation.
This process requires the designer to possess an intimate knowledge of the areas of:
Visual communication.
Communication.
Visual Perception.
Management of financial and human resources.
Technology.
Media.
Assessment techniques.
The four guiding principles of graphic design are variables that graphic design professional should consider when facing a project, these are:
The Individual: conceived as ethical and aesthetic unit that integrates society which is part and to whom the visual space is uniform, continuous and connected.
The advantage: because it responds to a need for information and this is communication.
The atmosphere: because it requires knowledge of physical reality to contribute to the harmony of the habitat, and the reality of other contexts for understanding the structure and meaning of the human environment.
The economy: it encompasses all aspects related to the study of the cost and streamlining of processes and materials for the implementation of the elements.
Given the massive and rapid growth in the exchange of information, the demand for graphic designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
Some classifications are widely used graphic design: advertising design, editorial design, corporate identity design, web design, packaging design, typographic design, signage design, multimedia design, among others.
Graphic Design History
The definition of the graphic design profession is rather recent, in what concerns their preparation, their activities and goals. Although there is no consensus on the exact date of the birth of graphic design, some dating during the interwar period. Others understand that begins to identify as such to the late nineteenth century.
Arguably specific graphic communications purposes have their origin in Paleolithic cave paintings and the birth of written language in the third millennium BC. C. But the differences in working methods and training required auxiliary sciences are such that it is not possible to clearly identify the current graphic designer with prehistoric man, with xylograph fifteenth century or the lithographer 1890.
The diversity of opinion reflects the fact that some see as a product of graphic design and all other graphical demonstration only those that arise as a result of the application of a model of industrial production, those visual manifestations that have been "projected" contemplating needs of different types: productive symbolic ergonomic contextual etc.
Background
A page from the Book of Kells: Folio 114, with decorated text contains the Tunc dicit illis. An example of art and page layout of the Middle Ages.
The Book of Kells - A Bible handwritten richly illustrated by Irish monks in the ninth century CE-is for some a very beautiful and early example of graphic design concept. It is a graphic demonstration of great artistic value, high quality, and that even a model for learning to design-for even surpasses in quality to many of the current-editorial productions, and also from a functional point of view contemporary This graphic piece responds to all needs presented the team of people who made it, however others believe that it would be graphic design product, because they understand that their design is not adjusted to the idea of current graphic design project.
The history of typography-and by transitive, also the history of the book-is closely linked to graphic design, this may be because there are virtually no graphics designs that do not include such items graphics. Hence, when talking about the history of graphic design, typography also cited the Trajan column, medieval miniatures, Johannes Gutenberg's printing press, the evolution of the book industry, the posters Parisian Arts Movement and Crafts (Arts and Crafts), William Morris, Bauhaus, etc.. "
The introduction of movable type by Johannes Gutenberg made books cheaper to produce, and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used), or Humanist, due to the predominant philosophical school of the time.
After Gutenberg, no significant changes were seen until the late nineteenth century, particularly in Britain, there was an effort to create a clear division between the fine and applied arts.
In the 19th Century
First page of the book "The Nature of Gothic" by John Ruskin, published by the Kelmscott Press. The Arts and Crafts intended to revive the medieval art, inspiration in nature and manual labor.
During the nineteenth century visual message design was entrusted alternately two professionals: the artist or the publisher. The first was formed as an artist and the second as a craftsman, often both in the same schools of arts and crafts. For the printer as art was the use of ornaments and selecting fonts printed in his compositions. The artist saw typography as a child and paying more attention to ornamental and illustrative elements.
Between 1891 and 1896, the William Morris Kelmscott Press published some of the most significant graphic products Arts and Crafts Movement (Arts and Crafts), and established a lucrative business based on the design of books of great stylistic refinement and selling them to the upper classes as luxury items. Morris proved that a market existed for works of graphic design, establishing the separation of design from production and the fine arts. The work of the Kelmscott Press is characterized by its recreation of historic styles, especially medieval.
First Vanguards
Poster for the Moulin Rouge in Paris. Made by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau, graphic design and visual clarity gained by the composition.
Isotype of the Bauhaus. Founded in 1919 by Walter Gropius, is considered the birthplace of the graphic design profession.
Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization, expresses the spirit of the Dada movement, irrationality, for freedom and oppose the status quo and visual expressions of the time.
Corporate identity design for Lufthansa, by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design, since there is outlined the design profession through scientific methodology.
Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s.
The design of the early twentieth century, as well as the fine arts of the same period, was a reaction against the decadence of typography and design of the late nineteenth century.
The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design, synonymous with good design, it was an idea that was maintained until the late nineteenth century. The Art Nouveau, with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity, did so within a strong visual consistency, discarding the variation of typographic styles in one graphic piece.
Art movements of the second decade of the twentieth century and the political turmoil that accompanied them, generated dramatic changes in graphic design. The Dada, De Stijl, Suprematism, Cubism, Constructivism, Futurism, the Bauhaus and created a new vision that influenced all branches of the visual arts and design. All these movements opposed to the decorative arts and popular, as well as the Art Nouveau, which under the influence of the new interest in geometry evolved into the Art Deco. All these movements were a revisionist and transgressive spirit in all arts of the time. This period also publications and manifestos proliferated through which artists and educators expressed their opinions.
During the 1930s developed for the composition interesting aspects of graphic design. The graphic style change was significant because it shows a reaction against eclecticism ornamentalist organicism and the time and proposes a more stripped and geometric. This style, connected with Constructivism, Suprematism, Neoplasticism, De Stijl and Bauhaus exerted a lasting influence and inescapable in the development of twentieth century graphic design. Another important element in relation to professional practice, was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl.
The symbol of modern typography is the sans serif font or serif, inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston, author of the font for the London Underground, and Eric Gill.
Design Schools
Jan Tschichold embodied the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy presented in this book, calling it fascist, but remained very influential. Herbert Bayer, who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus, created the conditions for a new profession: the graphic designer. He put the subject "Advertising" in the education program including, among other things, the analysis of advertising media and the psychology of advertising. Notably, the first to define the term Graphic Design was the designer and typographer William Addison Dwiggins in 1922.
Thus Tschichold, Herbert Bayer, László Moholy-Nagy, and El Lissitzky became parents of graphic design as we know it today. They pioneered production techniques and styles that have been using later. Today, computers have dramatically altered production systems, but the approach that contributed to experimental design is more relevant than ever dynamism, experimentation and even very specific things like choosing fonts (Helvetica is a revival, originally a Typography design based on the nineteenth-century industrial) and orthogonal compositions.
In the years following the modern style gained acceptance, while stagnated. Notable names in modern design midcentury are Adrian Frutiger, designer of the typefaces Univers and Frutiger, and Josef Müller-Brockmann, large poster of the fifties and sixties.
The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding, the HFG distanced himself from a possible affiliation with advertising. At the beginning, the department concerned was called Visual Design, but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication, modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm, decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems, plans for technical equipment, or visual translation of scientific content. Until that time were not systematically taught these areas in any other European school. In the early '70s, members of the Bund Deutscher Grafik-Designer (Association of German graphic designers), unveiled several features of their professional identity, as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising, now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity.
Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics. In a seminar held at the HFG Ulm in 1956, Maldonado proposed modernizing rhetoric, classical art of persuasion. Maldonado Bonsiepe and then wrote several articles on semiotics and rhetoric for Uppercase English publication and Ulm magazine that would be an important resource for designers to that area. Bonsiepe suggested that it was necessary to have a modern system of rhetoric, semiotics updated as a tool to describe and analyze the phenomena of advertising. Using this terminology, could expose the "ubiquitous structure" of a message publicitario.5
The idea of simplicity and good design feature continued this for many years, not only in the design of alphabets but also in other areas. The tendency to simplify influenced all means at the forefront of design in the 1950s. At that time, developed a consensus that simple, not only was the equivalent of good, but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However, recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability.
Second Vanguards
Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf, who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics, these designs served more to ratify the modern movement to rebel against him.
An important milestone was the publication of the Manifesto, first things first (1964), which was a call for a more radical form of graphic design, criticizing the idea of design in series worthless. He had a massive influence on a new generation of graphic designers, contributing to the emergence of publications such as Emigre magazine.
Another notable designer of the late twentieth century is Milton Glaser, who designed the unmistakable I Love NY campaign (1973), and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies.
The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century, technology played a similar role, but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon, when computer memory was measured in kilobytes and typefaces were created by dots. She and her husband, Rudy VanderLans, founded the pioneering Emigre magazine and type foundry of the same name. They played with the extraordinary limitations of computers, releasing a great creative power. Emigre magazine became the bible of digital design.
David Carson is the culmination of the movement against contrition sobriety and modern design. Some of his designs for Raygun magazine are intentionally illegible, designed to be more visual than literary experiences.
Present Times
Today, much of the work of graphic designers is assisted by digital tools. The graphic design has changed enormously because of computers. From 1984, with the appearance of the first desktop publishing systems, personal computers gradually replaced all analog in nature technical procedures for digital systems. Thus computers have become indispensable tools and, with the advent of hypertext and the web, its functions have been extended as a means of communication. In addition, the technology also has been noted with the rise of telecommuting and special crowd sourcing has begun to intervene in work arrangements. This change has increased the need to reflect on time, motion and interactivity. Even so, the professional practice of design has not been essential changes. While the forms of production have changed and communication channels have been extended, the fundamental concepts that allow us to understand human communication remain the same.
Job performance and skills
The ability to design is not innate, but acquired through practice and reflection. Still, it remains an option, one thing potentially. To exploit this power is necessary continuing education and practice, as it is very difficult to acquire by intuition. Creativity, innovation and lateral thinking are key skills for graphic designer job performance. Creativity in design exists within established frames of reference, but more than anything, is a cultivated skill to find unexpected solutions to seemingly intractable problems. This translates into design work of the highest level and quality. The creative act is the core of the design process manager but creativity itself is not an act of design. However, creativity is not exclusive graphics performance and no profession, although it is absolutely necessary for the proper performance of the design work.
The role that the graphic designer in the process of communication is the encoder or interpreter works in the interpretation, organization and presentation of visual messages. His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications, with its production and evaluation. The design work is always based on customer demand, demand which eventually established linguistically, either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration.
The professional graphic design rarely works with nonverbal messages. At times the word appears briefly, and in other texts appears as complex. The editor is in many cases an essential member of the communications team.
The design activity often requires the participation of a team of professionals, such as photographers, illustrators, technical illustrators, including professionals with less related to visual message. The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus, coordinates its research, design and production, making use of information or specialists in accordance with the requirements of different projects.
Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography, freehand drawing, technical drawing, descriptive geometry, psychology of perception, Gestalt psychology, semiology, typography, technology and communication.
The professional graphic design is a visual communications specialist and his work is related to all steps of the communication process, in which context, the action of creating a visual object is only one aspect of that process. This process includes the following:
Defining the problem.
Targeting.
Conception of communication strategy.
Display.
Schedule Production.
Monitoring Production.
Evaluation.
This process requires the designer to possess an intimate knowledge of the areas of:
Visual communication.
Communication.
Visual Perception.
Management of financial and human resources.
Technology.
Media.
Assessment techniques.
The four guiding principles of graphic design are variables that graphic design professional should consider when facing a project, these are:
The Individual: conceived as ethical and aesthetic unit that integrates society which is part and to whom the visual space is uniform, continuous and connected.
The advantage: because it responds to a need for information and this is communication.
The atmosphere: because it requires knowledge of physical reality to contribute to the harmony of the habitat, and the reality of other contexts for understanding the structure and meaning of the human environment.
The economy: it encompasses all aspects related to the study of the cost and streamlining of processes and materials for the implementation of the elements.
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